THE PATH
Design → Code → Products.
Started in design. Moved to code when I realized pretty mockups don't ship.
Now I build things that matter to me. Everything else is noise.
Product Engineer. Founder. Shipper.
2+ decades turning ideas into products.
ALONG THE WAY
Some products I've shipped. Some companies where I left a mark:
Thrive Market ↗
Healthy food for everyone, not just the wealthy.
1M+ members accessing organic products at wholesale prices. Free memberships for low-income families.
Altruist ↗
Democratizing wealth management.
Giving independent financial advisors the same tools as Wall Street. $150M+ raised to level the playing field.
HUB International ↗
Financial protection at scale.
Top 5 global insurance broker. $20B+ in premiums protecting millions of families and businesses.
Encontrack ↗
Security in a country that needs it.
50,000+ vehicles tracked across Mexico. Reducing theft, protecting livelihoods.
HOW I BUILD
Start with why
Every product should make someone's life genuinely better.
Ship early, learn fast
A live product teaches more than a perfect plan.
Build systems, not features
The best products grow beyond their original vision.
Empower builders
Great teams need vision and freedom, not micromanagement.
BUILDING
Products I'm shipping right now.
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prjct — Developer workflow for Claude Code
—
fluenty — AI conversations for any website
—
treevo — Hospitality AI that converts
DESIGN THINKING
Design is how technology becomes human.
We're entering an era where interfaces will disappear. Voice, gestures, and AI will replace clicks and taps. I'm fascinated by this transition - ensuring technology serves humans better as it becomes invisible.
RIGHT NOW
Deep in AI agents for hospitality. Obsessed with developer tooling. Documenting everything I learn. The best part? No roadmap, no stakeholders—just building what feels right.
WHAT DRIVES ME
The future is built by optimists.
AI should give humans superpowers.
The best product teams are mini-startups.
Done is better than perfect.